January 9, 2021
  • 7:46 am New communications programs debut at Champlain College
  • 7:44 am Announcing Exterus Business Furniture
  • 7:42 am PSB approves CVPS alternative regulation plan
  • 7:40 am Vermont SBA winners honored Wednesday under the big tent
  • 7:36 am Rutland documentary “THE BLOOD IN THIS TOWN” set for Oct. 23, 24

first_imgCareer-oriented Champlain College in Burlington, Vt., is introducing new bachelor’s degree programs this fall in Broadcasting, Mass Communication, and Marketing–which offers concentrations in Advertising or Marketing Management. With Champlain’s existing programs in Public Relations, Professional Writing, and Multimedia & Graphic Design, the new programs establish a dynamic team of offerings in the communications area. “The College has built a deep collection of programs,” said Nancy Kerr, director of the new Broadcasting and Mass Communication programs. “Champlain students will earn solid communication skills and they can choose to specialize in one of several exciting career fields.” The Broadcasting degree balances theory and practice, preparing students for work in areas such as television, radio, audio, video and digital production. New courses include broadcast management and programming, audio production, advanced video production and broadcast journalism. Students will gain hands-on experience with industry-quality equipment in a refurbished television studio, as well as in internships at Burlington-area media outlets and companies. “The curriculum is designed to give direction to the creative expressions of students, to offer them diversified technological expertise, and to provide them with practical training in writing for the media, media production and media management,” Kerr said. The new bachelor’s program in Marketing offers two career concentrations: Advertising and Marketing Management. Students spend their first two years learning about all that marketing has to offer from advertising and customer relationship management, to sales and Internet marketing. “We’ve designed this program so students get the fundamentals and a real-world understanding of marketing in their first two years, and they are well prepared as juniors to study a career concentration that matches their interests and goals,” said Elaine Young, the program director. The program provides two internship opportunities, including a competitive honors internship in the students’ senior year. “Hands-on learning is a vital component of our Marketing program,” Young said. “These internship opportunities reinforce students’ classroom experiences, and the added incentive of competition in their senior year will give students the opportunity to showcase the skills they will bring to the marketplace.” New courses such as account and brand management, non-profit and social marketing, and advanced advertising round out the marketing core. In the College’s new Mass Communication program, students will earn communication skills that can be applied to a broad range of careers. A required internship helps to further define career interests. Students will learn how their communications operate within a context of cultural, economic and technological factors. Through an understanding of this context, students will be poised to create ethical and enlightened work in the communications arena. For more information on these new bachelor’s degree programs, visit www.champlain.edu(link is external) or call the Champlain Admissions Office at (800) 570-5858.last_img

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