September 28, 2020
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first_img Published on February 17, 2016 at 9:50 pm Contact Chris: cfthomse@syr.edu A five-game winning streak. Back-to-back sweeps of conference opponents. Winner of eight of its last 11 games.The Orange is ending its regular season by playing its best hockey of the year. But even with only two games left, SU is still operating at full speed in hopes of earning the top seed in the conference.“We need to win both games, especially going into the playoffs,” defender Nicole Renault said. “We have that bye week, so we can leave on a good foot. We’re not satisfied with where we are.”Syracuse (16-13-3, 12-4-2 College Hockey America) is still second in the CHA standings to Mercyhurst, who also swept its opponent, RIT, last weekend. That’s forced head coach Paul Flanagan and his team to keep up its consistent play this weekend against Lindenwood (8-20-4, 5-9-4). In order to clinch first outright, Syracuse must win both games while Mercyhurst must lose or tie its two games.“There’s still a lot on the line on Friday,” Flanagan said. “We have to do our job, and potentially Penn State (who faces Mercyhurst this weekend) will help us out, which would set the stage for Saturday, where we have to win again.”AdvertisementThis is placeholder textFive-game winning streaks are rare for SU. The Orange’s last one came in early 2013, highlighted by a win over No. 3 Boston College. Syracuse has never had one this late in the season, which Flanagan considers a huge advantage compared to his past teams.Even if Flanagan wasn’t forced to win this weekend in order to earn the No. 1 rank in the conference, he would still try to keep the Orange’s confidence going.“We’re trying to maintain the status quo,” Flanagan said. “We’re keeping things very similar. After five months, you’re in a pretty good routine.”He couldn’t be happier that his schedule ends with four home games, which allows all of his players to maintain their regular routines. He cancelled practice on Monday for the third consecutive week. He’s continued to back off with his criticisms. And he’s cut down on his overall time spent with the team, which he says isn’t even close to the maximum 20 hours granted by the NCAA.All are signs of trust in his team’s experience and morale. The Orange’s six-goal period against Robert Morris last Saturday is all the evidence he needs, which he called the strongest 20 minutes his team has played this season.“We’re hitting full stride here,” Flanagan said. “The girls feel pretty good about themselves, and so much in sport is about having confidence. I think as a group, the girls have so much confidence.”But Syracuse isn’t the only team in the conference playing at its best right now. Rival Mercyhurst has won seven of its last nine matchups, including its last four.The Lakers’ last loss was a 2-1 loss to Syracuse on Jan. 30, thanks to Jessica Sibley’s game-winner with a minute and a half left in overtime.The Orange’s last defeat was a 4-1 loss to Mercyhurst on Jan. 29.Since then, Flanagan thinks his team has learned to prevent mistakes late in games that have led to losses earlier this season.“We’ve been able to clamp down defensively when we’ve needed to,” Flanagan said. “Whether it’s making a good play, getting the puck out of the zone or clearing rebounds, or (goalie Jenn Gilligan) making a good save.” Comments Facebook Twitter Google+last_img read more

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first_img…. body says this ultimate betrayal is going to kill mining industryGovernment and the representative mining association of Guyana are at loggerheads over purported plans to rescind widespread concessions granted to the industry.Natural Resources Minister Raphael TrotmanThe concerns were raised by the Guyana Gold and Diamond Miners Association (GGDMA) on Thursday, when, in a public missive it called on its members to be prepared to mobilise for strong and decisive action to safeguard their livelihood.According to the GGDMA, it “has received highly credible information that the current Government will be rescinding all the concessions granted to miners”.The Association said Finance Minister Winston Jordan was expected to make this announcement in his budget speech (on November 28) which would include measures that would result in the removal of: all Value Added Tax waivers, concessions for fuel and lubricants, concessions for motor vehicles, concessions on spares and parts, concessions on tools and equipment and the non-renewal of the fuel import licences. The Natural Resources Ministry has since swiftly responded, but instead of denying the accusation outright, said “we can state also that the Ministry of Finance is currently engaged in discussions regarding these concessions and other forms of support to the mining sector, including reviewing requests for renewal of these concessions”.According to the response to the mining Association issued by the Natural Resources Ministry, “we urge that the executive of the GGDMA await confirmed information from the Ministry of Finance or the Ministry of Natural Resources before making inaccurate pronouncements that do no one any good”. The GGDMA, in publicly voicing its concerns on Thursday, called the move on the part of Government “the ultimate betrayal of the miners by the APNU/AFC Government and will only serve to make the already difficult industry harder, if not impossible”.It said it was calling on the Government to restore the status quo and return all the concessions granted to miners under the People’s Progressive Party/Civic (PPP/C) Administration.The GGDMA said too that the current Government has given no additional help to the industry. “They have provided no new concrete concessions and to date, they have not put in one single road or other infrastructural work that directly benefits the industry.” The Administration has since taken umbrage to this assertion, saying this position was wholly incorrect.According to the Natural Resources Ministry in its response to the GGDMA, in November 2015, agreements were signed between the GGDMA, the Guyana Energy Agency and the Guyana Geology and Mines Commission regarding a number of exemptions from Customs duties on fuel and equipment. These agreements remain in force.“As the period of the agreement signing would suggest, the agreement was signed under the current Administration”, contrary to what was said in the GGDMA missive, according to the Ministry’s release.Regarding the assertions by the GGDMA that the current Government has given no additional help to the industry, has provided no new concrete concessions and to date, has not put in one single road or other infrastructural work that directly benefits the industry, the Ministry maintains those assertions “simply have no basis in fact”.According to the Ministry, it, along with the Public Infrastructure Ministry is currently engaged with members of the GGDMA to address the maintenance and opening up of hinterland roads. The Natural Resources Ministry is adamant the David Granger-led Government places immense value on the contribution of mining to the socioeconomic well-being of Guyana, and especially hails the contributions of small- and medium-scale miners.“The Administration has no intention of turning its back on the miners at this critical time of national development,” the Ministry said in its missive. The GGDMA in its complaint observed that “the gold industry is set to surpass the 600,000 ounces mark this year…Two-thirds of this figure is the direct effort of the small and medium-scale miners…We have produced this much gold without the concessions or tax breaks the foreign companies enjoy.”The GGDMA said it held the view that given the same concessions as the foreign companies “we can produce more than 600,000 ounces by ourselves.” The Association said the proposed backward step, on the part of the Administration “to remove all waivers and concessions, will see a significant decline in the production targets next year and many more miners on the breadline.”According to the GGDMA, “the industry is already suffering and this betrayal is going to kill mining in Guyana…Miners are prepared to take all necessary steps to ensure that the industry survives. We will stand together.”last_img read more

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first_imgNext time you catch yourself complaining it’s impossible for customers to feel emotionally attached to your B2B product, consider this: one of the most beloved brands in the world is primarily a search engine.A search engine. I mean come on — how do you convince people to develop a deep personal connection with that?Yet that’s exactly what Google has accomplished. And this video is a brilliant example of how:The Power of Storytelling: Connecting with Buyers on an Emotional LevelThat was a commercial released earlier this year for Google’s Nexus 7 tablet (yes, slightly sexier than a search engine, but as we’ll get into below, it’s really not about the product in the first place). The video is an incredible example of branded storytelling in action, and there are several reasons why it works. Sure, it’s shot/edited well and the music is great, but the big reason it “feels right” is that it’s built around a good story that taps into our emotions.Let’s break it down:The video opens by presenting a problem many of us can identify with — consider our empathy officially engaged.The unlikely hero decides to face and overcome the problem — we love rooting for a good underdog.The hero receives encouragement through an act of kindness — we’re reminded how rewarding and important it can be to touch other people’s lives.The hero triumphs — and because we’ve accompanied him along through his journey, we feel a sense of triumph, too.All that in under 1:30. Not bad.But just as important as what Google fits into the short video is what it consciously chooses to leave out — gratuitous focus on features and price. Or, as author Simon Sinek puts it, the ‘what’ and the ‘how’. What Google is far more interested in reaching out and connecting to you with is the ‘why’.Google vs. BingContrast that with Microsoft’s “Bing it On” campaign. The difference is striking. The Bing ad is all about delivering a value proposition — the Bing search engine performs better. In other words, it’s all about Bing and what Bing does — not about Bing users and what it can help them do. There’s no story, just a sales pitch.Let’s break it down using the same structure as the Google video breakdown above:The video opens by presenting a problem many of us can identify with Microsoft has — most people use Google.The unlikely hero spokesman from Microsoft decides to face and overcome the problem — by stopping random passers-by in the street in the hopes of tricking them.The hero spokesman receives encouragement through an act of kindness several acts of mild curiosity and submission — we’re reminded how rewarding and important it can be to touch other people’s lives we hate it when people obviously selling something ask us for a minute of our time when we’re minding our own business walking down the street.The hero spokesman triumphs when it’s revealed the random passers-by unwittingly chose Bing— and because we’ve accompanied him along through his journey they show a mild surprise (that’s the reaction they sense the camera crew is looking for) before they get back to whatever it was they were doing and actually care about, we feel a sense of triumph, mild surprise and move on, too.Now, which video had a bigger impact on you?But what if our product really is better than the competition’s? Don’t we have a right to brag about it?Absolutely. But keep this in mind — unfortunately for Bing, by this point no one really cares whether it’s faster or more accurate. People are going to stick with Google because, a) yes, it’s the established incumbent, but also b) it just feels right.Like Apple, Google doesn’t spend a ton of ad time and money obsessing over features and how their products stack up. Instead, they put the primary focus on the emotional connection they have with their customers, cashing in on the value and trust they’ve been building into their brand from Day 1.But wait, I know what you’re thinking — that’s all well and good for Google and Apple, but isn’t that the kind of luxury only market leaders or big B2C players can afford?B2C or B2B, Buying Decisions are Mostly Made with Our GutAccording to the Corporate Executive Board’s recent report, “From Promotion to Emotion” (thanks to Michael Brenner for bringing the report to my attention via his great blog post “Marketing is Personal: Emotion Beats Promotion by 2x“), effective B2B branding is more important than ever.Among the big takeaways:Brands that can connect with their buyers on an emotional level will see 2x more impact than B2B marketers who are still trying to sell business or functional value.”So how can you build a greater emotional connection between buyers and your brand in 2014? By turning to storytelling. And focusing on the why behind the what.How Can You Market Like Google? 3 Keys to Remarkable Branded Storytelling1) Showcase the ‘Why’, Not the ‘What’“People don’t buy what you do, they buy why you do it,” says Sinek. That’s such a simple concept, yet it requires a significant shift in thinking. As Brianne Carlon points out in a fantastic post at Kuno Creative, “brands continue to focus on product details rather than caring about the reasons behind the decisions people make.”Carlon highlights another Google commercial — the company’s brilliant 2010 Super Bowl ad “Parisian Love” — as an example of a brand getting it right.“Google knows we use the search engine to answer the big and small questions in our lives,” she explains. “The commercial showed us that solving our problems is why it exists.”2) Make Your Customer the HeroDemonstrate the use of your product from your customer’s personal perspective. What challenges can it help them overcome? How can it help them succeed individually, contribute to their companies, and help others? Take the opportunity to show that journey in action and put your customer in the spotlight.Again, it’s not features that are important, it’s what they enable your customers to do and accomplish.3) Show that You CareBrands build an emotional connection with us not by trying to convince us to care about the things they think we should, but by showing us they care about the same things we do. A little empathy, compassion, and enthusiasm can go a long way.Are you planning on incorporating storytelling into your marketing for 2014? I’d love to hear from you in the comments below.Further reading and resourcesTED Talk: How Great Leaders Inspire Action by Simon Sinek“It Isn’t About What You Do, It’s About Why You Do It” by Brianne Carlon at Kuno Creative“Marketing is Personal: Emotion Beats Promotion by 2x” by Michael Brenner at B2B Marketing Insider“From Promotion to Emotion: Connecting B2B Customers to Brands” report from CEBAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

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