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first_img Comments are closed. HR professionals must put forward a strong business case highlighting thebenefits of a racially diverse workforce and share their belief in this withtheir senior executives. The warning came as a report on race policy published tomorrow shows that onlya third of large organisations have a clear business case for their diversityat work. Race for Opportunity, a national business-led network of firms working onrace and diversity, which includes Boots, British Airways and Legal &General, surveyed 93 of its members in its annual benchmarking exercise. AndreaCallender, national director of Race for Opportunity, said, “Race issuesare owned by HR and we are not going to make progress and engage the wholebusiness until this changes. Internal communication needs to be improved sothat a business case, which can be profits – or Best Value targets for localgovernment – can be developed. Until this happens it will be looked on as afeelgood HR thing.” Callender said eight out of 10 companies have a board-level race equalitychampion and a steering group to monitor progress against the action plan. Sheargued that this is vital to improve internal communication. “HR needs towin the argument that diversity is a strategic advantage. To do this it mustwork closely with the race champion and steering group to promote the issueacross the company.” One member of the network, Lloyds TSB, increased the number of ethnicminority staff in its workforce from 15 per cent to 40 per cent followinginternal research. As a result, sales of products and services rose by 15-20per cent, it claimed. Gill Dawson, equal opportunities manager at the Halifax, agrees. “Jointownership of diversity issues between personnel and business managers helpsdeliver change a lot quicker. Change cannot happen without clear objectives anda clear picture of where the company is.” The research shows that 80 per cent of those surveyed provide equalopportunities training but Callender wants to see companies improve themonitoring of training so that they can prove it is a benefit to the company. www.raceforopportunity.org.ukBy Paul Nelson HR urged to champion racial causeOn 12 Jun 2001 in Personnel Today Previous Article Next Article Related posts:No related photos.last_img

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