May 13, 2021
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first_imgAustralia continues to be a “desirable and aspirational” destination for travellers, according to the Tourism and Transport Forum (TTF), with international arrivals increasing 9.6 percent in September 2012 compared to the same period last year.According to the latest visitor numbers, arrivals from key markets picked up during September this year after a decline in July and August.New Zealand “rebounded strongly”, increasing by 16.8 percent compared to September 2011, while visitors from China and the United States picked up by 26.5 percent and 13.1 percent over the same period.TTF director of aviation policy Justin Wastnage said the increase underlines Australia’s appeal to an international audience and the contribution tourism can make to the national economy. “Tourists spend $260 million every day, supporting the direct and indirect employment of more than 900,000 Australians – four times more than the mining sector,” Mr Wastnage explained. “Each Australian household would pay $500 more in tax each year without the contribution from the tourism industry.”Mr Wastnage added that despite a strong increase in Asian arrivals, it was important Australia continued to facilitate growth from the region.“Getting more first-time Asian visitors to Australia is crucial to encouraging the repeat visitation the tourism industry needs to grow yield in the visitor economy and to reach the Tourism 2020 target,” he said. “We also need to continue to improve the alignment between Tourism Australia’s marketing activities and expansion in China and other Australian agencies internationally.” Source = e-Travel Blackboard: N.Jlast_img read more

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