May 6, 2021
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first_imgThe Travel Corporation has expanded its product range with the launch of a new brand and separate company, Inspiring Journeys, offering small group, escorted domestic holidays with a twist, on sale in Australia today.Tammy Marshall, current AAT Kings Managing Director, will oversee the new brand, which was created following consumer research the company conducted 18 months ago which showcased a market gap for domestic travel.  The new company will also be sold and marketed mainly through trade partners in the same line as all other Travel Corporation brands.”Inspiring Journeys, Incredible Stories” is expected to fill the needs of time poor customers looking for enriching, experiential travel with a mix of adventure activities and luxurious accommodation.”Our target market is the time poor, looking for adventure and wanting flexibility but also want something structured.  It’s the new fashion on the rack,” Inspiring Journeys, Managing Director, Tammy Marshall said.”Inspiring Journeys brand essence and our passion statement empowers travellers,” Ms Marshall said at last night’s official launch.”Our essence is the core that sets us apart.  We offer experiences, experimental and hands on travel”The brand, according to Ms Marshall, sets itself apart offering a diverse choice of experiences using narrators and journey leaders to bring itineraries to life, complete with new four wheel drive vehicles, local flavours and hand picked, unique accommodation choices, many of which are exclusive to the company.  “All the experiences you have will focus around Discovery, Exploration, Learning and Relaxing,” Ms Marshall said.The maximum 20-passenger itineraries focus on the Top End, Red Centre, Kimberly’s, Tasmania and will commence operations in May.  Ranging from 3 day to 20 days, itineraries with most inclusions start at approximately $400 per person, per day.”It is a rare opportunity to have a blank canvas and we have created an incredible story to bring this brand to life,” Ms Marshall said.For more information, visit their new website: www.inspiringjourneys.com.au Source = e-Travel Blackboard: D.M Inspiring Journeys: Kathryn Galvin, Marketing Exec, Jeff Lim, Marketing Manager, Steve Richards, Sales Manager, Tammy Marshall, Managing Director, John Weeks, Travel Corporation CEOlast_img read more

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